How eCommerce Fulfillment Impacts Customer Experience (and Retention)
Customers always expect eCommerce fulfillment to deliver the right product on time, error-free, and packaged with care. That’s the unsaid promise behind every purchase. So, whether you exceed it, simply meet it, or fall short determines if customers become loyal advocates or one-time buyers who leave negative reviews. That’s why eCommerce companies can’t afford to see fulfillment services as just back-office functions. Speed, accuracy, transparency, and personalization aren’t just extras anymore, thanks to giants like Temu and Amazon—they’re baseline expectations. Accordingly, brands that consistently deliver on these aspects earn trust, loyalty, and long-term business growth. On the other hand, those…