How to Scale Your Supplement & Vitamin Brand with Outsourced Fulfillment

How to Scale Your Supplement & Vitamin Brand with Outsourced Fulfillment

The vitamin and supplement industry is booming. According to the Global Wellness Institute, the global wellness economy has reached a new peak of $6.3 trillion and is projected to hit $9 trillion by 2028. Currently, it’s roughly four times larger than the global pharmaceutical market. To stand out in this increasingly crowded vitamin and dietary supplements market, your brand needs fast, compliant, and cost-effective vitamin order fulfillment. Otherwise, delays, errors, or compliance issues can cost you loyal customers. Read more about why outsourcing matters for growing supplement brands and the challenges of in-house fulfillment. You’ll also learn about the benefits…
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The Complete Guide to eCommerce Fulfillment for Supplement Brands

The Complete Guide to eCommerce Fulfillment for Supplement Brands

Running a vitamin and supplement brand online can be highly profitable and fulfilling. You're helping people feel healthier, stronger, and more confident in their daily lives, while tapping into a rapidly growing market. According to McKinsey's 2025 Future of Wellness survey, U.S. consumers are spending more than $500 billion annually on wellness products. Young people, in particular, are increasingly prioritizing wellness, with nearly 30% of Gen Zers and millennials in the U.S. prioritizing wellness "a lot more" compared to 2024. However, starting a vitamin and supplement eCommerce business requires more than listing good products and shipping them to consumers on…
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Why Supplement Brands Need a Specialized 3PL for Order Fulfillment

Why Supplement Brands Need a Specialized 3PL for Order Fulfillment

The vitamin and supplement industry is one of the world’s fastest-moving markets. According to Grand View Research, the global dietary supplements market size was USD 192.65 billion in 2024 and is predicted to reach USD 414.52 billion by 2033. As such, many startups are eager to enter the space.  But joining this industry can be challenging. Besides finding and listing quality products online, brands must meet Food and Drug Administration (FDA) labeling requirements, maintain detailed lot and expiration tracking, and implement temperature-controlled storage to maintain quality control. Like other eCommerce brands, they’re also expected to fulfill orders at near-instant speed…
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How eCommerce Fulfillment Impacts Customer Experience (and Retention)

How eCommerce Fulfillment Impacts Customer Experience (and Retention)

Customers always expect eCommerce fulfillment to deliver the right product on time, error-free, and packaged with care. That’s the unsaid promise behind every purchase. So, whether you exceed it, simply meet it, or fall short determines if customers become loyal advocates or one-time buyers who leave negative reviews. That’s why eCommerce companies can’t afford to see fulfillment services as just back-office functions. Speed, accuracy, transparency, and personalization aren’t just extras anymore, thanks to giants like Temu and Amazon—they’re baseline expectations. Accordingly, brands that consistently deliver on these aspects earn trust, loyalty, and long-term business growth. On the other hand, those…
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eCommerce Fulfillment Challenges (and How to Overcome Them)

eCommerce Fulfillment Challenges (and How to Overcome Them)

Running an eCommerce business leads to numerous opportunities as well as challenges. On one hand, digital storefronts open the door to global markets, allowing brands of every size to compete with industry giants. On the other hand, the order fulfillment process — delivering customers’ products to their doorstep with as few mistakes and delays as possible — can be daunting.  These days, one mistake, such as a delay, broken product, or lack of proactive communication on your part, can be enough to lose a customer for good. Online shoppers today want more than just good products — they also expect…
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eCommerce Fulfillment vs. In-House Fulfillment: Which Is Right for Your Business?

eCommerce Fulfillment vs. In-House Fulfillment: Which Is Right for Your Business?

As online shopping becomes increasingly popular, companies are more in need than ever of efficient, reliable fulfillment. The U.S. Census Bureau reports that eCommerce sales are consistently rising, as is the rate of online sales. With this growth only projected to continue, online retailers must consider how to remain competitive in an increasingly fast-paced market.  While some businesses benefit from using in-house fulfillment and logistics management to meet customer orders, internal operations have limitations. Businesses that plan to scale operations or increase their inventory can benefit from outsourcing to a fulfillment company. In this detailed comparison, explore the benefits and…
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Fee‑Shocked Retailers Bypass California: Reno Emerges as Low‑Cost Logistics Hub

Fee‑Shocked Retailers Bypass California: Reno Emerges as Low‑Cost Logistics Hub

One strategic relocation decision is currently delivering savings that sound almost too good to be true: 40 percent reductions in warehouse rent, 30 percent cuts in labor costs, and 25 percent drops in shipping expenses. These numbers alone would catch any business owner's attention, but they represent something bigger than simple cost savings. For decades, California's Inland Empire controlled the West Coast logistics landscape like an iron grip.  In fact, major brands built their distribution operations there, accepting the high costs as the price of doing business in America's largest consumer market. But something has changed. A growing exodus of…
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What are Fulfillment Services, and How Do They Differ from Regular Warehousing?

What are Fulfillment Services, and How Do They Differ from Regular Warehousing?

When your customers expect next-day delivery and 100% seamless returns, storing products in a warehouse is only half the battle. Many businesses quickly discover that simply having inventory on hand doesn’t guarantee fast and accurate order processing. This is where fulfillment services come in. But what are fulfillment services, and how do they differ from traditional warehousing?  Understanding the distinction is key to meeting customer expectations and reducing costly delays. In this guide, we’ll break down the two models, explore their core differences, and help you choose the right fit for your business growth. Defining Fulfillment Services Fulfillment services, also…
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What Happens After a Customer Places an Order? Inside the Order Fulfillment Process

What Happens After a Customer Places an Order? Inside the Order Fulfillment Process

Modern order fulfillment processes are completed so fast that it can be easy to forget how much goes into filling a single customer order. Capturing data, managing inventory, working with carriers — these are just a few steps in the order fulfillment journey, and the process becomes even more complex when you add reverse logistics into the mix.  This guide will walk you through each stage in the order fulfillment process, with a view to the many phases that take place after a customer places an order. We'll also show you some common ways to improve your performance at each…
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What Questions Should You Ask When Vetting a 3PL Partner?

What Questions Should You Ask When Vetting a 3PL Partner?

A third-party logistics partner, known as a 3PL partner, supports your business in streamlining and managing your supply chain operations and processes. Choosing one has a significant impact on order fulfillment and overall customer satisfaction.  The right 3PL provider takes your inventory management to the next level, slashing expenses and minimizing the need for warehouse space. The wrong 3PL partner makes inventory management and fulfillment an inefficient, wasteful process.  Your 3PL partner must be capable of storing, shipping, and tracking your products, offering scalable options that work for your business's needs. Additionally, you’ll want to partner with a 3PL that’s…
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