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SKU management isn’t easy to navigate for fast-paced fashion brands. Inventory management, and apparel logistics can be notoriously complicated, thanks to the wide range of product variations (different sizes, colors, and styles) they need to manage.
It’s easy to make mistakes that can lead to stockouts, mis-picks, and other costly errors that frustrate your customers and harm your brand’s reputation.
In fact, one report found that the apparel industry has among the highest out-of-stock rates of any sector, thanks largely to the complexity of SKU management. Another found that fashion retailers can miss out on about $1 trillion in sales due to stockout issues.
Fortunately, SKU management doesn’t have to be a nightmare for fashion brands. Here’s how you can overcome the unique challenges facing your ecommerce SKU strategy, and pave the way for long-term success.

Challenges of High SKU Counts in Apparel Logistics
Inventory management can be complex in any industry, but the fashion landscape deals with more challenges than most. Fashion companies can end up with hundreds, even thousands of SKUs at once. For instance, the fast-fashion brand SHEIN added around 260,000 new SKUs to its inventory in 2021.
Every product you sell as an ecommerce brand in the fashion sector undoubtedly comes with multiple variations. For instance, a single t-shirt available in six sizes and five colors results in thirty SKUs. This exponential growth can overwhelm even seasoned inventory managers.
The more products you add to your collection to appeal to a wider range of customers (and outshine the competition) the more complex fashion inventory management becomes.
High SKU counts in the fashion industry come with other unique challenges too. Organizing your warehouse becomes tricky when you’re dealing with numerous SKUs, making it harder to locate products quickly, leading to issues with order picking efficiency and accuracy. That results in longer fulfillment times, and a greater risk of dissatisfied customers.
On top of that, demand forecasting adds another layer of complexity. With each SKU representing a unique product variation, predicting customer demand accurately becomes increasingly difficult. Misjudging demand can lead to overstock, tying up capital in unsold inventory, or stockouts, resulting in lost sales and frustrated customers. You could even end up spending a fortune on warehouse space you don’t need – that’s problematic at a time when warehousing costs grew by 10.1% in the last year.
Plus, there’s the challenge of dealing with returns to think about too. Customers frequently return items due to fit issues, style mismatches and other factors in the fashion space. These returns can disrupt SKU management systems, complicating restocking processes and increasing labor costs. Efficiently managing returned items while ensuring accurate SKU counts can feel like an uphill battle.

Best Practices for Managing High SKU Counts

Avoiding the challenges of fashion inventory management and apparel logistics doesn’t have to mean minimizing the number of products you sell, and stifling your growth. Even with high SKU counts, there are steps you can take to stay one step ahead of the game.
Here are the best practices you should be following:

1. Use SKU Categorization and Standardization
   Studies have shown that SKU standardization can save businesses between $15,000 and $800,000 on an annual basis. Implementing strategic categorization and standardization initiatives is the key to maintaining more control over your ecommerce SKU strategy.
   Start by implementing logical SKU naming conventions – for instance, you could use the format of “brand-size-color-style”. This makes it easy to identify variations at speed within your system. Grouping similar products under a parent SKU can significantly enhance organization.
   For example, a “blue medium t-shirt” can fall under the same parent SKU as its various size and color counterparts. This method reduces the number of unique SKUs your team needs to keep track of, making inventory management a lot easier. It can also help your team see all variations at a glance, making it easier to monitor stock levels and sales performance.
2. Implement a Robust Inventory Management System
   There’s a reason why the global inventory management software market is expected to reach a value of $7.69 billion by 2032 – it saves companies time and money. In the world of fashion, inventory management software ensures you can accurately keep track of stock levels and movement in real-time. It gives you a broad and complete overview of your current situation.
   For the best results, make sure your IMS solution integrates with the other tools you’re using to manage products and order fulfillment, such as your ecommerce platform (like Shopify and Magento), and your warehouse management system.
   Connecting these technologies ensures you’ll maintain a centralized and up-to-date view of your inventory across all sales channels, reducing discrepancies and improving accuracy.
   As your fashion business grows, or you expand into multiple regions, explore the benefits of multi-warehouse management solutions. These will allow you to allocate stock effectively based on demand, optimize shipping times, and minimize costs.
3. Automate SKU Management with Technology
   Automation technologies are an efficiency-boosting dream come true for fashion brands. By 2030, McKinsey predicts that fashion companies will be spending up to 3.5% of their revenue on technology each year – prioritizing automation, AI, and productivity boosting tech.
   Automation tools can significantly enhance your SKU management efforts. For instance, you can use automated replenishment triggers in a system to alert your team when specific size or color variations reach a predefined minimum stock level. This reduces your risk of stockouts and frustrated customers.
   You can tap into artificial intelligence to help you plan for future inventory decisions, with demand-driven forecasting and predictive analytics. You can even integrate technology like RFID scanning, barcoding, and pick-and-pack systems into your process to reduce human errors and mistakes.
   Embracing the era of automation doesn’t just make your fashion company faster and more efficient, it can save you money, and improve your relationships with your customers.
4. Invest in SKU Rationalization
   Finally, while you shouldn’t be removing products from your inventory just to reduce the complexity of SKU management, you can get rid of items that aren’t helping you grow. SKU rationalization processes give you a chance to evaluate the performance of every SKU, to identify slow-moving or redundant items that just aren’t worth future investment.
   This can help you to identify which items you shouldn’t be spending your money on going forward, based on buyer trends and behaviors. Plus, it means you can reduce the complexity within your fashion inventory management system, freeing up valuable space and resources.
   Make time in your calendar throughout the year to identify which SKUs are genuinely driving sales and increasing customer satisfaction, and make sure they’re the ones you prioritize. Low-performing SKUs aren’t diversifying your product collection – they’re just holding you back.
   
   The Role of Kitting and Bundling in SKU Management
   One extra strategy you can consider if you’re looking for a way to optimize your ecommerce SKU strategy, and apparel logistics efforts, is the use of bundling and kitting. Kitting and bundling strategies can have significant benefits for all kinds of ecommerce brands.
   They can help you increase customer lifetime value, and generate loyalty towards your brand. In fact, companies that leverage product bundles usually end up with customers with 2.7 times higher lifetime values than their competitors.
   Beyond this, bundling and kitting gives you a chance to streamline SKU management. By offering product bundles or kits—such as a t-shirt and jeans combo—businesses can reduce their overall SKU counts while simultaneously boosting sales. Instead of managing each product variation as an individual SKU, retailers can create a combined offering that appeals to a wide audience.
   The key to success is making sure you continue to manage these kits with separate SKUs for inventory tracking purposes, but working with a fulfillment partner that can easily “bundle” the products together for you. This ensures that you can rapidly fulfill orders, while monitoring the performance of individual bundles and products.
   Fulfilling bundle orders together also streamlines the fulfillment process, increasing efficiency, reducing the risk of mispicks, and speeding up delivery times. That all leads to more satisfied customers, and the potential for higher revenue.
   
   Streamlining SKU Management in the Fashion Sector
   Ecommerce inventory management is complex, particularly in the fashion sector, where SKU counts are high, and countless variables can cause disruptions. Learning how to effectively manage your SKUs with the right standardization processes, strategies, and technologies is the key to making sure you can achieve sustainable growth in a competitive market.
   The more you adopt cutting-edge technology, automated practices, and work with the right partners to help enhance apparel logistics, the more your profitability will grow. Your approach to SKU management can help to differentiate your company from the competition, and pave the way for stronger relationships with your customers.
   Don’t let high SKU counts overwhelm your business, and stifle your growth. Work with a partner like Relentless Fulfillment and access the technology and support you need to give your fashion brand an edge. Contact our team today to learn more about how we can help you to master the complexity of order fulfillment in the apparel industry.

Fulfillment speeds are critical for customer retention in fashion eCommerce. With global online fashion sales expected to reach $1.2 trillion by 2025, brands that deliver fast can retain more customers. Studies show that nearly half of consumers will switch brands if delivery is too slow, leading to lost revenue and lower customer loyalty.
Choosing a reliable third-party logistics (3PL) provider like Relentless Fulfillment is one way to enhance your fulfillment strategy. Relentless Fulfillment offers specialized solutions for fashion eCommerce, making fast fulfillment achievable and reliable. Here’s how speed in fulfillment impacts growth and why working with an experienced 3PL is a strategic move for brands in this competitive industry.

The Link Between Fast Shipping and Customer Retention
Fast delivery meets customers’ high expectations. Over 80% of shoppers say they’re more likely to purchase from brands offering same-day shipping, and 66% of U.S. consumers expect free two-day delivery. Fulfilling these demands is essential to remain competitive, as slow delivery times can drive customers to shop elsewhere.
Quick and reliable shipping reassures new customers, creating a positive first impression. As trust builds, customers are more likely to return, increasing their lifetime value. A consistent track record for fast delivery keeps customers loyal and helps fashion brands differentiate themselves. For instance, ASOS has over 25 million active users, partly due to its fast and dependable shipping options.
For apparel brands, rapid fulfillment is essential to retain first-time buyers and encourage repeat purchases.

Efficient Returns: A Key Component of Customer Loyalty
Returns are common in fashion eCommerce, especially in high-return categories like women’s apparel, where return rates average 23%. A seamless returns process can make a significant difference in customer satisfaction and retention. Nearly 51% of customers avoid brands with a difficult return policy, while 92% say a positive return experience makes them more likely to buy again.
Relentless Fulfillment offers reverse logistics solutions that simplify the returns process. With an efficient system for handling returns, fashion brands can reassure customers and build trust. An easy returns process can turn potential frustrations into positive experiences, strengthening the customer relationship and increasing repeat purchases.

Best Practices for Fast Fulfillment in Fashion
Achieving fast, reliable fulfillment requires a clear strategy. Here are three core steps to streamline your fulfillment process:

1. Optimize Warehouse and Inventory Management
   ○ Effective inventory and warehouse management are foundational for fast fulfillment. Real-time tracking with Warehouse Management Systems (WMS) and RFID technology allows for accurate inventory counts and efficient order processing.
   ○ Organized stock placement in the warehouse ensures that high-demand items are easy to locate, expediting both outbound shipping and returns processing.
2. Leverage Automation in Fulfillment
   ○ Automation reduces errors, saves time, and streamlines the order fulfillment process. Automated systems handle tasks like order processing and real-time stock updates, minimizing delays and improving transparency.
   ○ Integration between inventory systems and eCommerce platforms ensures customers get accurate information on stock availability, preventing out-of-stock frustrations.
3. Partner with a Reliable 3PL Provider
   ○ Third-party logistics providers handle logistics complexities, allowing brands to focus on their core activities. Relentless Fulfillment offers services tailored to the unique needs of fashion brands, from kitting and packaging to efficient shipping and returns management.
   ○ With experience in apparel logistics, Relentless Fulfillment can help brands offer fast, reliable delivery that meets modern customer expectations.
   Advantages of Relentless Fulfillment’s Reno Location
   Relentless Fulfillment’s location in Reno, Nevada, offers significant benefits for fashion brands:
   ● Proximity to Major West Coast Markets: Reno’s location enables efficient, overnight, and two-day ground shipping options across the West Coast, giving brands a competitive edge in speed.
   ● Lower Logistics Costs: Nevada’s favorable tax climate can reduce logistics expenses, particularly compared to neighboring states.
   ● Enhanced Transportation Access: Reno is well-connected by major highways, railroads, and airports, streamlining shipping routes and reducing delivery times.
   These geographical advantages make Relentless Fulfillment’s Reno location ideal for fast fulfillment, which directly benefits customer satisfaction and retention.
   
   The ROI of Fast Fulfillment: Retention and Referral
   
   
   Investing in a fast and reliable fulfillment strategy delivers measurable returns:
   ● Higher Customer Lifetime Value: Customers who receive prompt, accurate deliveries are more likely to make repeat purchases, increasing their value over time.
   ● Word-of-Mouth Referrals: Satisfied customers recommend brands they trust, enhancing reputation and reducing acquisition costs.
   ● Improved Operational Efficiency: A well-organized fulfillment strategy minimizes errors, reduces delays, and lowers costs, supporting smooth business operations.
   Fast fulfillment helps brands stand out, building loyalty and driving revenue growth.
   
   Conclusion
   For fashion eCommerce brands, fulfillment speed and efficiency are essential to meet customer expectations, boost retention, and drive growth. Relentless Fulfillment, with its strategic Reno location and specialized services, provides brands with the infrastructure needed to deliver reliable, fast, and cost-effective fulfillment.
   If you’re ready to enhance your fulfillment strategy, Relentless Fulfillment can help. Contact our team to learn how our 3PL services can support your brand’s growth and keep customers coming back.

Managing fulfillment effectively can be challenging for any company, but cosmetics and beauty brands face more hurdles than most. Investing in specialized fulfillment for cosmetics brands isn’t just a way to improve customer experiences and enhance your brand reputation.

It can be crucial to complying with complex industry standards, protecting delicate and fragile products, and managing ever-fluctuating SKU counts and product collections.

In a market as competitive as the cosmetics sector, which is set to reach a value of $758.05 billion by 2032, partnering with the right fulfillment partner is everything.

Here’s how the right team can help you overcome countless cosmetic fulfillment challenges, boost revenue, and increase customer loyalty.

The Top Cosmetic Fulfillment Challenges
The cosmetics industry is thriving, but worldwide, managing beauty product logistics can be extremely challenging.

From making sure fragile bottles and products stay safe during transit, to navigating the impact climate control can have on sensitive products, there are a lot of issues to address. Here are some of the biggest factors that can complicate efficient distribution for beauty brands.

Project Fragility
Many beauty products are fragile, from carefully compressed powders to glass perfume bottles, and liquid-based items. Without effective cosmetic packaging solutions, it’s easy for a product to be damaged during transit. This doesn’t just harm the customer experience; it also means companies frequently waste money replacing broken goods.
Beauty companies need to work with fulfillment companies to choose the right protective packaging, or they risk losses to their cash flow, reputation, and customer base.

Temperature Sensitivity
It’s not just the risk of broken bottles companies in the cosmetics industry need to worry about. The ingredients in certain products can be highly sensitive too. Various creams, serums, lipsticks, and items made with natural ingredients can be damaged by sudden temperature changes.
Cold conditions can alter the consistency of products, while excessive heat can cause delicate substances to melt. This makes temperature-controlled storage for cosmetics crucial to ensuring every product arrives at its destination in excellent condition

Compliance in Cosmetics Fulfillment
Like many companies selling “consumable products” cosmetics brands are subject to strict regulatory guidelines, which require them to take extra precautions to ensure customer safety. Products need to be labeled with clear information on ingredients and usage lists, as well as expiration dates.
Plus, depending on where you are in the world, there may be additional regional regulations to consider about how packages are assembled and delivered. Failure to adhere to these stands puts you at risk of hefty fines, product recalls, and damage to your brand’s reputation.

Evolving Customer Expectations
Customers in every industry now demand more from the companies they buy products from. They expect cosmetics companies to deliver products fast, and in excellent condition. Plus, they’re looking for premium unboxing experiences, particularly in the age of popular unboxing videos on social media. Delays, poor packaging, or a lackluster unboxing experience can damage brand loyalty.
This means cosmetics companies need to go above and beyond to optimize the shopping experience for their customers, by investing in the right packaging and delivery strategies.

The Benefits of Specialized Fulfillment for Cosmetics Brands
Specialized fulfillment for cosmetics brands empowers companies in a complicated industry to access the expertise of specialists who understand the challenges they face. Innovative partners like Relentless Fulfillment can offer storage, packaging, and delivery solutions that reduce operational costs, improve customer experiences, and boost brand reputation.
The right partner will help you overcome cosmetic fulfillment challenges with:

Unique Packaging Solutions
A specialist fulfillment partner with experience in the cosmetics industry will offer a range of unique packaging options designed to protect fragile products. They can use a range of techniques and protective materials to ensure products reach customers in pristine condition.
Plus, a company offering fulfillment services for fragile cosmetics will know how to protect your products, without compromising on your brand’s image or the “unboxing experience”. They’ll know how to make your brand shine with stickers, labels, and innovative materials

Climate Controlled Storage
Since beauty products are often sensitive to temperature changes, working with a vendor that can offer temperature-controlled storage for cosmetics is crucial. An experienced fulfillment company will carefully maintain optimal temperatures in product storage facilities for all of your cosmetics items, and even use packaging strategies to reduce the risk of temperature fluctuation during transit.
With the support of a specialist fulfillment partner, you’ll be able to maintain product integrity, and give customers a more consistently excellent experience with your brand

Compliance Management
Thanks to their years of experience working in highly regulated environments, like the beauty industry, specialist fulfillment providers will be able to help you adapt to strict standards surrounding labeling, packaging, bundling, and more.
They’ll work with you to ensure that all products pass compliance checks before they’re shipped to customers, reducing the risk of fines, and reputational damage. These companies can even help you avoid the headaches associated with product recalls

Efficient Distribution Networks
Now that customers expect to receive products faster than ever before, working with a specialist fulfillment company that can promise quick delivery is crucial. A premium partner will work with distribution networks and partners in your region to offer everything from one-day and two-day delivery, to express shipping for your target audience.
This ensures you can meet customer demands for fast deliveries, without compromising on product safety, or the unboxing experience. With strategically located fulfillment centers, optimized routes, and advanced tracking systems, brands can even deliver products faster while minimizing shipping errors, and reducing unnecessary returns.

Why Work with Relentless Fulfillment?
Plenty of companies can offer specialized fulfillment services to cosmetic brands, but only a handful of organizations have the experience, technology, and expertise to help you truly optimize your logistics processes. Relentless Fulfillment is a beauty products logistics partner with genuine experience working with world-leading cosmetic companies.

For years, we’ve offered access to crucial services, from temperature-controlled storage for cosmetics, to rapid two-day delivery solutions. Most importantly, we know that every company is unique, which is why we ensure our fulfillment process aligns with your unique needs.
Relentless Fulfillment offers beauty companies a service that’s

● Customized: We offer bespoke services to companies of all sizes, whether you’re looking for tailored packaging solutions and climate-controlled storage, or unique bundling and kitting expertise. Our team adapts to help you achieve your specific goals, and overcome common challenges in the logistics and fulfillment journey.

● Scalable: Beauty businesses can grow quickly, particularly when their latest products “go viral” on social media, or earn the attention of influencers. We grow with the brands we serve, offering tailored solutions that evolve as your business expands.

● Flexible: We can adapt to various fulfillment strategies, such as “FIFO” (First In, First Out), and FEFO (First Expired, First Out) methods to help you make the most of your inventory. Relentless Fulfillment even offers comprehensive lot control and expiration date tracking, to help you adhere to the standards of customers, and regulators.

● Advanced: Our team uses state-of-the-art technology for real-time order tracking, inventory management, and precise order fulfillment. Our approach ensures you’ll always have complete visibility into your logistics process, so you can adapt quickly to new challenges and opportunities. That way, we help you grow, while reducing risks.

● Proven: We have a phenomenal track record, and have earned fantastic feedback from countless companies in the cosmetic industries. Just check out our customer testimonials and reviews for insights into how much our customers appreciate our client-first, collaborative, and transparent approach to order fulfillment.

Working with Relentless Fulfillment

Working with Relentless Fulfillment means partnering with an industry leader that prioritizes your brand’s success and growth.
Optimizing Beauty Product Logistics and Fulfillment Handling fulfillment in the beauty and cosmetics industry can be challenging. Dealing with everything from fragile products in need of unique packaging solutions, to safe and compliant order storage and transportation is extremely complex.
Working with a specialized fulfillment company, with years of experience supporting cosmetics brands, can help you to bypass common fulfillment challenges, reduce costs, improve your brand reputation, and strengthen relationships with customers.

At Relentless Fulfillment, we help companies in the cosmetics landscape thrive with fast, efficient, and customizable solutions for packaging, bundling, kitting, delivery, and more.

Contact us today to learn how our services can help you surpass customer expectations and achieve sustainable growth in your industry.

If you’re not already investing in bundling and kitting for supplements sales growth, you’re missing out. Bundling, which involves selling multiple products together at a discounted rate, and kitting, which combine complementary items into a cohesive package, can turbocharge business results.

Bundling and supplement kitting services not only give companies a unique opportunity to increase average order value, by encouraging customers to buy more products at once, they can also enhance customer loyalty. By increasing the convenience of the shopping experience, and giving your customers more value from every purchase, you can increase their devotion to your brand.

Some studies even show that consumers that leverage product bundles have a 2.7 times higher lifetime value (LTV) than their counterparts. Here’s your guide to using bundling and kitting strategies to maximize your sales, and boost customer retention.

Understanding Bundling and Kitting for Supplements
Bundling and kitting are two common concepts in the retail and ecommerce landscape. Using innovative supplement packaging solutions, companies combine products into higher-value stacks for their target audience. With kitting, you combine various related products into a single unit. For instance, you might offer customers an everyday wellness kit of vitamins, minerals and probiotics.

With bundling, you’ll combine various complementary products, or more of the same product into a discounted package. For instance, you might offer a bundle featuring 6 packets of protein powder, for a lower cost than customers would pay to buy each item separately.

Both strategies give you an opportunity to encourage customers to purchase more products than they had originally planned, increasing average order value. Plus, they can help you to introduce customers to complementary products they hadn’t considered purchasing in the past, and give you a chance to move inventory and stock faster, increasing cash flow efficiency.

The Impact of Bundling and Kitting on Supplement Sales
Bundling and kitting for supplements companies offers a fantastic opportunity to accelerate stock turnover, increase customer satisfaction, and boost sales. With the right fulfillment services for supplements, you can create a tailored strategy that leads to benefits like:

Increased Average Order Value (AOV)
Both bundling and kitting encourage customers to purchase more items at once. With bundles, you can prompt customers to buy items in bulk, rather than purchasing supplement products one at a time. With kitting, you can combine various related products into a single batch.

This naturally increases average order value, while also enhancing customer satisfaction, as with the right discount, customers will feel they’re getting more for their money. This improves your customer’s perception of your brand.

Enhanced Customer Satisfaction
Aside from boosting customer satisfaction by allowing buyers to get more for their money, bundling and supplement kitting services can enhance customer experiences in other ways. It allows you to offer a simplified shopping experience, ensuring customers can quickly add a range of related products to their baskets at once, without spending as much time searching.

If you create bundles and kits based on your customer’s specific priorities and needs, you also reduce the time customers need to spend researching the best combination of solutions to their problems. As a result, satisfied customers are more likely to return for repeat purchases, fostering loyalty and improving long-term revenue.

Improved Inventory Management
Kitting can simplify inventory management by allowing businesses to move related products together rather than individually. This reduces the complexity of tracking multiple individual items and helps clear out slower-moving stock. For example, if a certain beauty supplement for hair growth isn’t selling well, bundling it with a popular product for skin health can increase sales.

Depending on the fulfillment and supplement kitting services you access, these strategies can also help to reduce shipping costs. You can package multiple items together, rather than having to pick, package, and send various products individually.

New Marketing Opportunities
A great bundle or kit can help you to attract more potential customers to your store. It can help you grab the attention of new consumers looking for great supplement deals. Plus, it can introduce both new and existing customers to different products or solutions they hadn’t previously considered.
You can even design comprehensive marketing and sales campaigns around specific consumer goals. For instance, you might introduce a new “Beach body” supplement kit for summer, and a “Winter wellness kit” for the colder months.

Increased Differentiation
In a competitive industry like the supplements space, bundling and kitting can be an excellent way to differentiate your company from other brands. It’s a great way to set yourself apart from other organizations by selling individual products for specific needs. With a bundle or a kit, you can provide your customers with an all-in-one solution to their wellness issues.
Plus, if you tailor your bundles and kits to your target audience, you demonstrate a deep knowledge of their specific needs and goals, which can elevate your brand’s reputation.

How to Implement Effective Bundling and Kitting Strategies
While there are many benefits to bundling and kitting for supplements, there are a few challenges to consider too. Not only will you need to make sure you’re adhering to industry guidelines for how you combine and ship your products, but you’ll need to make sure you’re creating the right product offers to attract and convert as many customers as possible.
Here’s how you can boost your chances of success:

Carefully Identify Complementary Products
The first step in creating effective bundles and kits is defining which products you should combine. This isn’t just a matter of finding your top-selling products, or choosing to offer bulk order discounts for products that aren’t selling as well. You need to identify which complementary products or packages align with your customer’s specific needs.
For instance, if you know that your customers prioritize variety in their protein powders, then offering a bundled price for multiple flavors or options at once might be a good idea. You can also create kits designed to address specific health goals. An “immune support” kit might combine multivitamins with probiotics and omega-3 capsules, for instance.
Alternatively, a beauty supplement company might package hair, nails, skin, and similar supplements together in a comprehensive aesthetics kit.

Get the Pricing and Offers Right
Customers need an incentive to encourage them to purchase more products at once. If your buyers can access all of the products in your bundle or kit separately, for the same price, they’re more likely to make smaller purchases. Think about how you can effectively show your customers that they’re getting a great deal, while maximizing your profit margins.
For instance, offering a 10% discount on the price of a bundle or kit, compared to the total price of purchasing all of the products individually can significantly increase conversion rates. Larger discounts can significantly help to move slower-selling products too, particularly when they’re bundled with more popular items.
You could even consider running seasonal promotions, or limited-time deals, or offering extra incentives like free shipping to boost interest in your bundles. Consider exclusive gift bundles, or “New Year’s Resolution Kits” to attract and convert both new and existing shoppers.

Embrace Personalization
71% of customers now expect personalized experiences from brands. With the right supplement packaging solutions from a reputable fulfillment provider, you can use personalization to add an extra layer of effectiveness to your bundling and kitting strategy.
For example, you might give customers the option to build their own unique “kits”, allowing them to choose from a range of complementary supplements they can add to a package for a discount price. This can allow customers to design parcels based on their specific health goals, such as muscle recovery, stress relief, or general wellness.
Personalized kits can help make customers feel valued and appreciated, and they can lead to increased loyalty among your consumers. Shoppers are more likely to return to a brand that caters specifically to their unique requirements and interests.

Benefits of Using Relentless Fulfillment for Bundling and Kitting
At Relentless Fulfillment, we offer companies an easy way to get started with effective bundling and kitting for supplements. Our personalized approach to streamlining fulfillment services for supplements firms has made us the ultimate partner for companies looking to increase growth, revenue, and customer loyalty. When you work with us, you get:

● Expertise in supplement fulfillment: Relentless has a track record of delivering exceptional kitting, bundling, and fulfillment services to supplement firms. We understand the unique needs and challenges that supplement companies can face, and customize our strategies to meet your specific needs, and the expectations of your target audience.
● Customizable solutions: We don’t believe in a one-size-fits-all approach to packaging and fulfillment. We know supplement companies all have their own specific needs and challenges. That’s why we offer comprehensive flexibility when it comes to packaging, labeling and presentation, ensuring we can adapt to your needs, and reflect your brand.
● Efficiency and accuracy: Relentless Fulfillment leverages advanced technology, as well as tried-and-tested techniques to ensure every bundle and kit is assembled correctly, and delivered to customers on time. That’s how we ensure our supplement kitting services, and fulfillment solutions have a positive impact on customer trust and loyalty.
● Scalable services: As your supplement business grows and evolves, we can adapt alongside you. We’ll work with you to adhere to changes in demand, adjusting our services and offerings to suit your new requirements. No matter how big your business becomes, we’ll always be there, by your side.

Increasing Sales with Supplement Kitting Services

The benefits of bundling and kitting for supplements companies can be astronomical. With the right strategy, and the support of an intuitive fulfillment team, you can unlock new ways to accelerate inventory turnover, increase cash flow, and improve customer loyalty.
With the right bundles and kits, you can turbocharge your revenue, consistently increase average order values, and reduce the risk of leaving time-sensitive products to stagnate in your warehouses. At Relentless Fulfillment, we’ll help you take the next step in your growth journey, with bespoke bundling and supplement kitting services, customized to suit your needs.
Our expertise, commitment to customer care, and reliability make us the number one choice for supplement brands ready to foster sustainable growth.

Contact our team today to learn more about how we can help you optimize your bundling and kitting strategies.