If you’re not already investing in bundling and kitting for supplements sales growth, you’re missing out. Bundling, which involves selling multiple products together at a discounted rate, and kitting, which combine complementary items into a cohesive package, can turbocharge business results.
Bundling and supplement kitting services not only give companies a unique opportunity to increase average order value, by encouraging customers to buy more products at once, they can also enhance customer loyalty. By increasing the convenience of the shopping experience, and giving your customers more value from every purchase, you can increase their devotion to your brand.
Some studies even show that consumers that leverage product bundles have a 2.7 times higher lifetime value (LTV) than their counterparts. Here’s your guide to using bundling and kitting strategies to maximize your sales, and boost customer retention.
Understanding Bundling and Kitting for Supplements
Bundling and kitting are two common concepts in the retail and ecommerce landscape. Using innovative supplement packaging solutions, companies combine products into higher-value stacks for their target audience. With kitting, you combine various related products into a single unit. For instance, you might offer customers an everyday wellness kit of vitamins, minerals and probiotics.
With bundling, you’ll combine various complementary products, or more of the same product into a discounted package. For instance, you might offer a bundle featuring 6 packets of protein powder, for a lower cost than customers would pay to buy each item separately.
Both strategies give you an opportunity to encourage customers to purchase more products than they had originally planned, increasing average order value. Plus, they can help you to introduce customers to complementary products they hadn’t considered purchasing in the past, and give you a chance to move inventory and stock faster, increasing cash flow efficiency.
The Impact of Bundling and Kitting on Supplement Sales
Bundling and kitting for supplements companies offers a fantastic opportunity to accelerate stock turnover, increase customer satisfaction, and boost sales. With the right fulfillment services for supplements, you can create a tailored strategy that leads to benefits like:
Increased Average Order Value (AOV)
Both bundling and kitting encourage customers to purchase more items at once. With bundles, you can prompt customers to buy items in bulk, rather than purchasing supplement products one at a time. With kitting, you can combine various related products into a single batch.
This naturally increases average order value, while also enhancing customer satisfaction, as with the right discount, customers will feel they’re getting more for their money. This improves your customer’s perception of your brand.
Enhanced Customer Satisfaction
Aside from boosting customer satisfaction by allowing buyers to get more for their money, bundling and supplement kitting services can enhance customer experiences in other ways. It allows you to offer a simplified shopping experience, ensuring customers can quickly add a range of related products to their baskets at once, without spending as much time searching.
If you create bundles and kits based on your customer’s specific priorities and needs, you also reduce the time customers need to spend researching the best combination of solutions to their problems. As a result, satisfied customers are more likely to return for repeat purchases, fostering loyalty and improving long-term revenue.
Improved Inventory Management
Kitting can simplify inventory management by allowing businesses to move related products together rather than individually. This reduces the complexity of tracking multiple individual items and helps clear out slower-moving stock. For example, if a certain beauty supplement for hair growth isn’t selling well, bundling it with a popular product for skin health can increase sales.
Depending on the fulfillment and supplement kitting services you access, these strategies can also help to reduce shipping costs. You can package multiple items together, rather than having to pick, package, and send various products individually.
New Marketing Opportunities
A great bundle or kit can help you to attract more potential customers to your store. It can help you grab the attention of new consumers looking for great supplement deals. Plus, it can introduce both new and existing customers to different products or solutions they hadn’t previously considered.
You can even design comprehensive marketing and sales campaigns around specific consumer goals. For instance, you might introduce a new “Beach body” supplement kit for summer, and a “Winter wellness kit” for the colder months.
Increased Differentiation
In a competitive industry like the supplements space, bundling and kitting can be an excellent way to differentiate your company from other brands. It’s a great way to set yourself apart from other organizations by selling individual products for specific needs. With a bundle or a kit, you can provide your customers with an all-in-one solution to their wellness issues.
Plus, if you tailor your bundles and kits to your target audience, you demonstrate a deep knowledge of their specific needs and goals, which can elevate your brand’s reputation.
How to Implement Effective Bundling and Kitting Strategies
While there are many benefits to bundling and kitting for supplements, there are a few challenges to consider too. Not only will you need to make sure you’re adhering to industry guidelines for how you combine and ship your products, but you’ll need to make sure you’re creating the right product offers to attract and convert as many customers as possible.
Here’s how you can boost your chances of success:
Carefully Identify Complementary Products
The first step in creating effective bundles and kits is defining which products you should combine. This isn’t just a matter of finding your top-selling products, or choosing to offer bulk order discounts for products that aren’t selling as well. You need to identify which complementary products or packages align with your customer’s specific needs.
For instance, if you know that your customers prioritize variety in their protein powders, then offering a bundled price for multiple flavors or options at once might be a good idea. You can also create kits designed to address specific health goals. An “immune support” kit might combine multivitamins with probiotics and omega-3 capsules, for instance.
Alternatively, a beauty supplement company might package hair, nails, skin, and similar supplements together in a comprehensive aesthetics kit.
Get the Pricing and Offers Right
Customers need an incentive to encourage them to purchase more products at once. If your buyers can access all of the products in your bundle or kit separately, for the same price, they’re more likely to make smaller purchases. Think about how you can effectively show your customers that they’re getting a great deal, while maximizing your profit margins.
For instance, offering a 10% discount on the price of a bundle or kit, compared to the total price of purchasing all of the products individually can significantly increase conversion rates. Larger discounts can significantly help to move slower-selling products too, particularly when they’re bundled with more popular items.
You could even consider running seasonal promotions, or limited-time deals, or offering extra incentives like free shipping to boost interest in your bundles. Consider exclusive gift bundles, or “New Year’s Resolution Kits” to attract and convert both new and existing shoppers.
Embrace Personalization
71% of customers now expect personalized experiences from brands. With the right supplement packaging solutions from a reputable fulfillment provider, you can use personalization to add an extra layer of effectiveness to your bundling and kitting strategy.
For example, you might give customers the option to build their own unique “kits”, allowing them to choose from a range of complementary supplements they can add to a package for a discount price. This can allow customers to design parcels based on their specific health goals, such as muscle recovery, stress relief, or general wellness.
Personalized kits can help make customers feel valued and appreciated, and they can lead to increased loyalty among your consumers. Shoppers are more likely to return to a brand that caters specifically to their unique requirements and interests.
Benefits of Using Relentless Fulfillment for Bundling and Kitting
At Relentless Fulfillment, we offer companies an easy way to get started with effective bundling and kitting for supplements. Our personalized approach to streamlining fulfillment services for supplements firms has made us the ultimate partner for companies looking to increase growth, revenue, and customer loyalty. When you work with us, you get:
● Expertise in supplement fulfillment: Relentless has a track record of delivering exceptional kitting, bundling, and fulfillment services to supplement firms. We understand the unique needs and challenges that supplement companies can face, and customize our strategies to meet your specific needs, and the expectations of your target audience.
● Customizable solutions: We don’t believe in a one-size-fits-all approach to packaging and fulfillment. We know supplement companies all have their own specific needs and challenges. That’s why we offer comprehensive flexibility when it comes to packaging, labeling and presentation, ensuring we can adapt to your needs, and reflect your brand.
● Efficiency and accuracy: Relentless Fulfillment leverages advanced technology, as well as tried-and-tested techniques to ensure every bundle and kit is assembled correctly, and delivered to customers on time. That’s how we ensure our supplement kitting services, and fulfillment solutions have a positive impact on customer trust and loyalty.
● Scalable services: As your supplement business grows and evolves, we can adapt alongside you. We’ll work with you to adhere to changes in demand, adjusting our services and offerings to suit your new requirements. No matter how big your business becomes, we’ll always be there, by your side.
Increasing Sales with Supplement Kitting Services
The benefits of bundling and kitting for supplements companies can be astronomical. With the right strategy, and the support of an intuitive fulfillment team, you can unlock new ways to accelerate inventory turnover, increase cash flow, and improve customer loyalty.
With the right bundles and kits, you can turbocharge your revenue, consistently increase average order values, and reduce the risk of leaving time-sensitive products to stagnate in your warehouses. At Relentless Fulfillment, we’ll help you take the next step in your growth journey, with bespoke bundling and supplement kitting services, customized to suit your needs.
Our expertise, commitment to customer care, and reliability make us the number one choice for supplement brands ready to foster sustainable growth.
Contact our team today to learn more about how we can help you optimize your bundling and kitting strategies.
